for a design leader who challenges assumptions, elevates user insight into product strategy, and brings clarity to complexity?
With deep expertise in research and information architecture, I lead with curiosity to uncover what truly matters to users, to teams, and to the business.
I build empathy-driven processes that align cross-functional teams and create experiences that feel intuitive, purposeful, and powerful.
I’ve been leading design as a sr. design manager for Albertsons. Here are some of the projects I led:
App navigation redesign
Redesign of the top level navigation and our Shop page which created access to our broader programs and products by millions of shoppers.
Meal Plans
The first iteration of recipe-to-basket app integration into our flagship app, which led to ~50% bump in average order value and helped inspire millions of shoppers bring excitement to their table.
Meal planning made easy
Unveiling new innovations to Meal Plans Tool
Vine & Cellar, Marketplace
Our Wine and Marketplace experience that created ability to onboard 3rd party sellers and wines to expand 500k more products on our site & app to be shipped directly to our customers from the warehouse.
Albertson’s launches direct-to-consumer specialty wines brand